Global Sponsors

The sports goods company has been the official supplier of footballs for LaLiga since the 1996/97 season. Every year, they are given the responsibility for coming up with innovative designs for the balls that the players use in every game.

TAG Heuer is the Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and our philosophy. TAG Heuer’s unique heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create watches with real racing spirit and a performance touch. The brand has marked the history of watchmaking, especially in the field of chronographs with an unparalleled mechanical accuracy. With Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division at the helm, the new models reveal a new dynamic in terms of both the fast lead times and a completely transformed environment. TAG Heuer is currently the only watch brand to be able to communicate in the four different worlds: Art, Lifestyle, Sport and Heritage. Its partnerships (F1 Red Bull Racing Team, German Football Bundesliga, World Surf League & Big Wave Tour, FIA Formula E, Monaco Grand Prix...) and the brand ambassadors, living football legend Cristiano Ronaldo, it-girl Cara Delevingne, American Quarterback Tom Brady, Chris Hemsworth, DJs David Guetta & Martin Garrix, Chinese singer GEM and actor Li Yifeng… all reflect common core values of mental strength, disruptive attitude and ambition. The brand’s motto #DontCrackUnderPressure is far more than a command – it is a mindset.

Since few years ago, EA SPORTS FIFA has become the number one franchise in the sports video game industry. Always link to football and sharing the same values of LaLiga, from now on it will be the only football simulator videogame that will enjoy an exclusive agreement with LaLiga.

Rexona won’t let you down. Thanks to the unique technology developed by Unilever scientists, which releases extra protection when you need it most, you can be certain Rexona will keep you feeling fresh all day.


Rexona’s research and development experts know that men and women have very different demands when it comes to deodorants. That’s why Rexona developed products to meet their individual needs.


Rexona’s proprietary body-responsive technology means Rexona can sense when your body needs extra protection – and provide it on cue.


In fact, Rexona scientists discovered that there’s a difference between the way your body produces sweat when you’re hot, and the way you start sweating when you’re stressed or anxious. Rexona is designed to deliver anti-perspirant protection on both counts. And with our No White Marks technology, your clothes will stay looking as fresh as you’ll feel. Rexona was the first brand to introduce its Crystal range – deodorants which go on completely clear, eliminating the white marks aerosols and sticks can leave on dark clothes.

Launched in 1975, CLEAR has one goal in mind, to provide the most effective dandruff solution to its consumers. Since then, we’ve never looked back and have set off to take the world by storm.

CLEAR understands that a man’s scalp is different from a woman’s scalp. A man’s scalp produces more sebum, having more loss of total protein and lower level of ceramide in their stratum corneum, making the male scalp barrier weaker, which makes it more prone to dandruff. Seeing the need for a customised solution, Clear created a shampoo that is 100% engineered for Men.

CLEAR Men, formulated with Bio-booster and Taurine, energises your scalp’s self-defence and helps restore the function of your scalp skin barrier*. With its highly effective technology and formulation, CLEAR Men became the World’s No.1 Men’s Shampoo^ in 2009 and has strongly held onto the title ever since.

CLEAR believes that those who are more resilient, are stronger to challenge the odds of life and are able to perform better. This is why we power up your scalp resilience, building your scalp’s strength to keep you free from recurring scalp problems. Beyond that, Clear also power up your emotional resilience, so you are stronger to cope with any challenges that life might throw at you.

CLEAR aims to build a generation of resilient youth, because you have nothing to hide.

Regional Sponsors

The technology company, a world leader in electronics, became an official sponsor of LaLiga in the 2015/16 season. Their commitment to the world of sport sees them marrying some of the most innovative and ground-breaking technologies with the values that football transmits.

The STIHL Group is a German family-owned, multinational company, leader in the manufacturing of gardening, as well as forestry and agriculture power tools that are sold under its brands STIHL and VIKING. Today STIHL is the top selling chainsaw brand in the world.

With 35 subsidiaries and 9 production plants throughout the world, it has exceeded 1,000 specialized stores throughout Spain. The stores offer a personal and specialized treatment, thanks to an excellent service before, during and after the sale. The brand has thus earned the trust of individuals and professionals alike as a brand that can be trusted for gardening and daily work throughout the world.

The garden expert has become a proud sponsor of LaLiga, with which it shares the values of overcoming, sportsmanship, teamwork and effort.

The official beer of LaLiga has been a partner since 2007 under the slogan “LaLiga is the life, LaLiga is Mahou.” Eight years further on, and they have become one of most loyal sponsors of the best league in the world.

Danone have been linked to LaLiga since 2015. They became the competition’s official food partner due to their commitment to using sport as a tool to promote healthy lifestyles, and for promoting values such as teamwork and camaraderie.

Since the founder of the dynasty initiated the adventure in the late 19th century, the Rivero Family has always been linked to the growing, making and ageing of wine within the region of Arnedo. Today, the family's fourth and fifth generation continue to lead the bodega having made Marqués del Atrio a professionalised and modern company able to cater the most demanding markets in the five continents.

With a trajectory of over one hundred years, Marqués del Atrio is one of the leading bodegas both nationally and internationally. This has been achieved thanks to the continuous effort of providing quality wines that combine tradition and innovation. Marqués del Atrio is among the five major bodegas in D.O. Rioja, and it makes a total of twenty million bottles a year in its different production centres.

Desde 2016 patrocinador oficial de LaLiga, demostrando su compromiso con el deporte y el apoyo a un estilo de vida sano y saludable. Solán de Cabras es un agua mineral natural con más de dos siglos de historia y cuyo manantial se sitúa en Beteta, en la Serranía de Cuenca.Solán de Cabras es una de las marcas que integran Mahou San Miguel desde 2011, año de su adquisición. Mahou San Miguel es empresa familiar, 100% española con más de 2.800 profesionales.

Mail Boxes Etc. (MBE) is the world’s largest network of retail centers offering logistic, communication and business support services to business and private customers.

Currently, the MBE network is composed of 1.600 centers in more than 30 countries, Spain among them. Mail Boxes Etc. offers national and international shipping, packing, graphic design & printing, mail domiciliation, office supplies, etc.

It is a pleasure for Mail Boxes Etc. being for first time ‘La Liga’ sponsor, a competition with which it shares values such as teamwork, effort and professionalism, to obtain excellence results.

With 27 years of activity on the market, Vitaldent is currently one of the main players in the dental industry. It has about 400 clinics distributed between Spain (299) and Italy (98), has served over 7,5 million patients over the years and employs 2,700 professionals with over 1,800 dentists involved.

The Vitaldent Centers provide all services in a single structure where Vitaldent continues to take care of the oral health of all families by providing innovative treatments with state-of-the-art technologies and high quality attention.

Vitaldent's mission is to seek out the patient's well-being through innovative treatments and technologies, high quality and precision dental materials, and medical professionals with a consolidated experience. Vitaldent in Italy takes care of the oral health of its patients with 98 Centers located in all the major Italian cities, employing approximately 500 dentists.

Partner brands