LaLiga Santander Experience

About the #LaLigaSantanderExperience

After the success of the previous seasons, LaLiga Santander Experience is back packed with new features to help broadcasters all over the world to generate awareness, visibility and promote the broadcast of the competition in their countries.

The official broadcast partners of LaLiga will take part in this promotional initiative through a new campaign focused on top-tier influencers in the country as faces of the Experience to reach a wider range of audience and markets. Everything from media coverage of the campaign before, during and after each experience, thanks to the broadcast of videos, reports, interviews and contents on Television, Social Media and different platforms, will be included.

In total there will be 19 unique and tailor-made experiences with a customised agenda of activities, new content with the clubs, interviews and challenges that will suit each type of influencer and journalist attending the selected match.

New stories, new protagonists, new channels. Are you ready to discover the ultimate LaLiga Santander Experience?

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Experience | 31 MAY 2019

A memorable season for the LaLiga Santander Experience comes to an end

The LaLiga Santander Experience project, which is run in tandem with the competition's international broadcasters, has once again been a resounding success, with influencers from all over the world taking part this time around. This video shows the very best moments of the 2018/19 campaign.

Experience | 17 MAY 2019

Global influencers brought together by the LaLiga Santander Experience

From Australia to Tanzania via Japan, the United States and Argentina, and thanks to LaLiga's international broadcasters, the 2018/19 edition of the LaLiga Santander Experience has reached every corner of the globe through very special guests who have been trusted with championing the LaLiga name after enjoying a unique experience in Spain. Do you want to get to know them a bit better? They introduce themselves and embark on a chain of questions in this funny video.

Experience | 8 MAY 2019

RC Celta players welcome the LaLiga Experience

The Galician club’s training ground in A Madroa welcomed the guests in the last Experience of the 2018/19 season, who had the opportunity to meet some Celta stars and even to interview Turkish midfielder Okay Yokuşlu.

Experience | 7 MAY 2019

Final LaLiga Santander Experience 2018/19 finishes in style in Vigo

Completing a full circle, the final installment of this season’s LaLiga experience ended where it began, in Vigo, with two power-house women influencers from Tanzania and Ukraine, in an exciting weekend experiencing the gorgeous Galician city and witnessing a fairytale moment for Celta beating Barça and potentially securing their spot in LaLiga Santander.

Experience | 7 MAY 2019

LaLiga Experience in red and white

Influencers and invited journalists discovered the Wanda Metropolitano stadium and visited the Cerro del Espino training facilities to see the Atletico Madrid players in action. They also had the opportunity to attend and participate in the press conference by Atletico coach Diego Simeone.

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